Eveready Industries India Limited is a widely held public limited company with its stock listed in the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) of India.
It is the flagship company of the Williamson Magor Group. The group has interests in Dry Cell Batteries, Tea, Engineering Products and has an annual turnover of around US $1 billion.
Eveready Industries India Limited has a portfolio comprising of Zinc Carbon & Alkaline Batteries, Torches, CFL / GLS / LED lamps, Rechargeable products, Mobile Power Banks and Solar Modules. Backed by in-house R&D, the company has eight manufacturing units located across India and manufacturing arrangements in China. All units are ISO 9000 and ISO 14000 certified. The R&D lab is NABL certified.
Company has grown in India due to its aggressive marketing activities and a strong retail presence across 3 million outlets through its fleet of 900 vans and 3500 stockists. Yearly sale of nearly one billion batteries makes Eveready Industries India Limited one of the largest producer of Carbon Zinc battery globally. It is also one of the largest producer of flashlights in the Indian sub-continent with sale of over 24 million flashlights annually.
Eveready Industries India Ltd. Markets its batteries and flashlights internationally under the brand name LAVA with value-for-money proposition built on a premise “Provide quality batteries at internationally competitive price”.
Government of India has awarded status of Star Export house to Eveready Industries India Ltd. The company has also been awarded for special contribution in thrust markets by Engineering Export Promotion Council of India.
The company exports to countries in Indian sub-continent, Australian sub-continent, Africa and Latin America and is now initiating its business in Middle Eastern markets. The company is also venturing into the international market with small home appliances.
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